The Four Elements of Your Website

The Four Elements of Your Website

The Four Elements of Your Website A framework for understanding your website as a living part of your business Many people think of their website as a finished deliverable. Something you create, check off your list, and then move on from — like turning in a paper or...
Should You Choose a Country-Specific Domain or a .com?

Should You Choose a Country-Specific Domain or a .com?

Should You Choose a Country-Specific Domain or a .com? When it comes to choosing a domain name for your business, the extension at the end — known as the top-level domain (TLD) — carries more weight than you might expect. One of the most common questions I hear from...
Should You Keep Adding to Your Homepage?

Should You Keep Adding to Your Homepage?

Should You Keep Adding to Your Homepage? When to feature something new, and when to let it shine elsewhere When you’ve just been featured in an article, won an award, or launched something new, it’s natural to want to put it front and center on your website. Often,...
Why your website traffic is dropping and what to do about it

Why your website traffic is dropping and what to do about it

Why your website traffic is dropping and what to do about it Reasons for a downward trend in your website traffic A drop in website traffic can be caused by several factors, including recent changes to your website design or content, search engine algorithm updates,...
4 Types of Website Shame (and How to Cure It!)

4 Types of Website Shame (and How to Cure It!)

4 Types of Website Shame (and How to Cure It!) You know the feeling. You walk into a networking event with your newly printed business cards in hand and your cocktail pitch on the tip of your tongue, ready to conquer the room. You shake hands, look everyone in the...